Twelve private rooms in SoHo. A locked door, warm light, and ten minutes that belong to you. Opening early 2028.
A free communal space in the center of it all. Water, ice, phone charging, a living wall with water streaming down its face, and a seat. No purchase required. No questions asked. Just walk in.
The people who pay for rooms cover free access for everyone else. That’s the whole model.
See the rooms · Step inside the Hull
We’re building something SoHo has never had. Leave your email and you’ll hear it here first.
Premium is the floor, not an upgrade.